When Mindy Segal decided she wanted to work with marijuana, the James Beard award-winning pastry chef knew she could do so much better than that tired cliché – the brownie.
Instead, she'll tap her understanding of transforming sugar into tempting treats to launch a line of chocolate brittles, granola bites, eventually even a hot chocolate – and all of them laced with butter infused with cannabis oil. In the process, she'll become one of the first celebrity chefs to lend her name and brand to the budding edible marijuana industry.
Segal, who owns Chicago’s Mindy’s Hot Chocolate restaurant and authored the cookbook “Cookie Love,” is partnering with Cresco Labs with hopes to produce the sweets for distribution in Illinois in February. The company also is in discussions to distribute the products in other states where marijuana is legal for medical or recreational use, including Arizona, California, Colorado, Nevada and Washington.