At this point, it’s hard to know if Willie Nelson is more legendary for his music or for his love of weed. In truth, it’s probably both. But over the past few years, the aging folk music icon has been capitalizing on his status as a cannabis celebrity to market and sell ‘Willie’s Reserve,’ his signature brand of marijuana. And after successful rollouts in other weed-legal states, Willie Nelson’s cannabis products are about to hit California.

Willie Nelson’s Cannabis Products Will Debut In California Next Year

Singer-songwriter Willie Nelson started Willie’s Reserve in 2015. Building on a long career of singing about and advocating for marijuana use, Willie’s Reserve represents “a culmination of [Nelson’s] vision, and his whole life,” according to company spokesman Michael Bowman.

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